ActionSportGames is a worldwide leader in the business of replica firearms and accessories manufacturing – including Airsoft guns, Airguns, Co2 guns and firearms replicas. We specialize in 1:1 scale replica guns and accessories for fun, action, sports, entertainment and collection. The assortment consists mainly of licensed models and exclusive subbrands of ActionSportGames. ActionSportGames was founded in April 2003 as a merger of the two largest Danish distributors of Airsoft Guns and accessories, Pedersen & Grobelnik A/S (founded 1992) and Vestergaard ApS (founded 1960). One of our goals is to become the preferred supplier in the firearms replica business through worldwide license agreements, quality brands and premium service – before, during and after sales.
It is our vision to be the preferred business partner and market leader on the global market within action oriented leisure time and hobby articles for entertainment, sport and personal challenge (within the category Airsoft & Airguns with related accessories)
MISSION - 4P
It is our mission to deliver products and services that create added
value for suppliers, wholesalers, retailers and end-consumers.
The supplier perceives ActionSportGames A/S as a necessary (via
licenses and market-channels) and professional (via competences)
partner within sales, marketing and distribution.
The customer is offered an exciting assortment of popular and
demanded products at the right price/ delivery time and service
The end-user is offered a unique action experience and a guarantee
for support and service now and in the future.
VALUES - DESK
Is a factor of success for ActionSportGames through common identity, focus and commitment.
Is expressed through the focus on innovation and development.
Is provided by a vigorous team. Cohesiveness, meticulosity as well as the desire and will to be the best, will ensure the customer service, skills and speed. These values are furthermore complied by our ability to operate rationally based on facts and efficient management systems.
Is expressed through insight in the business, product know-how, professionalism and technical skills.